The Quaker board of directors would be meeting to review progress on new initiatives. The presenting team needed a way to warm up the room before sharing the update. But how to do this on a shoestring budget?

• Presentation strategy

• Video scripting

Heather Howitt, founder of Oregon Chai, cannot stop with the tasty ideas. But how does a new product break into a crowded category? She understood the power of strong, playful copy following the success of Oregon Chai, and wanted more of the same for Thaiwala.

• Brand strategy

• Product naming

• Creative direction for logo development, website design, multiple pieces of collateral

• Copy for website and collateral

Thomas Kemper had made a name for itself with root beer. Now it was introducing multiple new flavors. How to capture the attention of industry influencers to get them to try the soda and promote it?

• PR strategy

• Campaign creative direction

• Copy

When it introduced a line of boxed pastas and rice, Simply Organic was breaking into a category owned by cheaper products. But Simply Organic isn’t cheap. How to deliver an elevated experience through the packaging that feels equal to the price point? With thoughtful, engaging package copy, recipes, and instructions.

• Package strategy

• Package copy

Before Oregon Chai showed up on shelves, founder Heather Howitt delivered it to coffee shops in milk jugs. The sticker sometimes came off. As a food start-up, the budget for package design was tiny. How to get the most out of every dollar? Make every inch of the packaging do the heavy lift of marketing.

• Brand strategy

• Package strategy

• Package creative direction

• Package copy

• Multiple brochures and collateral pieces

Maté was new to the U.S. market, so Pixie Maté faced a challenge: How to educate the audience on a budget that didn’t allow much marketing? Pixie turned to the Silk Soymilk playbook.

• Package strategy

• Package copy